Public Relations Officer
- Full time
- @Work In South Africa posted 2 months ago
- Posted : 3 January 2024 -Accepting applications
Career Level Qualified / Experienced
Experience 2 Years
What we do Other professional services
Qualifications Bachelors Degree
Hirsch’s Homestores is a renowned family-run business specializing in appliances and home furnishings. With 19 branches and concept stores scattered across South Africa, Hirsch’s has established itself as a leading provider of high-quality products and exceptional service.
Since its inception in 1979 by Allan Hirsch and Margaret Hirsch, the company has grown from a humble showroom in Durban to a chain of mega stores in KZN, Cape Town, and Gauteng. With an unwavering commitment to customer satisfaction, Hirsch’s continues to thrive in the retail sector.
Hirsch’s Homestores is looking for a dynamic and experienced Public Relations Officer to join their talented team. As a Public Relations Officer, you will play a vital role in managing media relations, executing the company’s media strategy, and fostering relationships with key stakeholders.
This is a full-time, onsite role based in Johannesburg, offering an exciting opportunity to contribute to the success of one of South Africa’s leading retail businesses.
Duties and Responsibilities:
- Manage and update media lists, ensuring accurate and up-to-date contacts.
- Develop and distribute compelling press releases to targeted media outlets.
- Cultivate and maintain relationships with journalists, bloggers, and influencers.
- Coordinate media interviews, press conferences, and other media-related events.
- Monitor media coverage and prepare reports on key PR metrics.
- Collaborate with internal teams to align PR initiatives with overall business objectives.
- Advise on strategic communication initiatives to enhance brand reputation.
- Assist in the creation and execution of effective media campaigns.
- Stay updated with industry trends and identify PR opportunities.
- Act as a brand ambassador and spokesperson when required.
- Maintain a high level of professionalism in all external and internal communications.
Qualifications and Experience:
- Proficiency in press releases and media relations.
- Strong public relations and communication skills.
- Experience in strategic communications.
- Excellent written and verbal communication abilities.
- Meticulous attention to detail and exceptional organizational skills.
- Ability to thrive in a fast-paced environment and handle multiple tasks simultaneously.
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- Experience in the retail industry is advantageous.
- Valid driver’s license and own transport.
- Self-driven and self-disciplined approach to work.
- Fluent in English and Afrikaans, with excellent spoken and written communication skills in both languages.
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