Public Relations Officer

  • Full time
  • Johannesburg
  • @Work In South Africa posted 2 months ago
  • Posted : 3 January 2024 -Accepting applications

Vacancy Details

  • Career Level Qualified / Experienced
  • Experience 2 Years
  • What we do Other professional services
  • Qualifications Bachelors Degree

Job Description

Hirsch’s Homestores is a renowned family-run business specializing in appliances and home furnishings. With 19 branches and concept stores scattered across South Africa, Hirsch’s has established itself as a leading provider of high-quality products and exceptional service.

Since its inception in 1979 by Allan Hirsch and Margaret Hirsch, the company has grown from a humble showroom in Durban to a chain of mega stores in KZN, Cape Town, and Gauteng. With an unwavering commitment to customer satisfaction, Hirsch’s continues to thrive in the retail sector.

Hirsch’s Homestores is looking for a dynamic and experienced Public Relations Officer to join their talented team. As a Public Relations Officer, you will play a vital role in managing media relations, executing the company’s media strategy, and fostering relationships with key stakeholders.

This is a full-time, onsite role based in Johannesburg, offering an exciting opportunity to contribute to the success of one of South Africa’s leading retail businesses.

Duties and Responsibilities:

  • Manage and update media lists, ensuring accurate and up-to-date contacts.
  • Develop and distribute compelling press releases to targeted media outlets.
  • Cultivate and maintain relationships with journalists, bloggers, and influencers.
  • Coordinate media interviews, press conferences, and other media-related events.
  • Monitor media coverage and prepare reports on key PR metrics.
  • Collaborate with internal teams to align PR initiatives with overall business objectives.
  • Advise on strategic communication initiatives to enhance brand reputation.
  • Assist in the creation and execution of effective media campaigns.
  • Stay updated with industry trends and identify PR opportunities.
  • Act as a brand ambassador and spokesperson when required.
  • Maintain a high level of professionalism in all external and internal communications.

Qualifications and Experience:

  • Proficiency in press releases and media relations.
  • Strong public relations and communication skills.
  • Experience in strategic communications.
  • Excellent written and verbal communication abilities.
  • Meticulous attention to detail and exceptional organizational skills.
  • Ability to thrive in a fast-paced environment and handle multiple tasks simultaneously.
  • Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
  • Experience in the retail industry is advantageous.
  • Valid driver’s license and own transport.
  • Self-driven and self-disciplined approach to work.
  • Fluent in English and Afrikaans, with excellent spoken and written communication skills in both languages.

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