Public Relations Officer

  • Full time
  • Johannesburg
  • @Work In South Africa posted 1 month ago
  • Posted : 18 January 2024 -Accepting applications

Vacancy Details

  • Career Level Qualified / Experienced
  • Experience 2 Years
  • What we do Retail / FMCG & Wholesale
  • Qualifications Bachelors Degree

Job Description

Hirsch’s Homestores is a reputable, family-run business specializing in appliances and home furnishings. Established in 1979 by Allan Hirsch and his wife Margaret, Hirsch’s Homestores has grown from a modest showroom in Durban to a chain of 19 branches and concept stores across South Africa.

With a strong focus on customer service and offering top brands, Hirsch’s Homestores has become a leading destination for quality home products. Join our dynamic team and contribute to our continued success! Hirsch’s Homestores is looking for a dynamic and experienced Public Relations Officer to join our amazing team.

As a Public Relations Officer, you will play a pivotal role in managing media relations, executing our media strategy, and building strong relationships with key stakeholders. This full-time, onsite role is based in Johannesburg and offers an exciting opportunity to work in the vibrant world of retail.


  • Manage and update media lists, ensuring accurate and up-to-date information for effective communication.
  • Develop compelling press releases and distribute them to media outlets, maximizing coverage opportunities.
  • Cultivate and maintain relationships with journalists, editors, and other media professionals, fostering positive engagement.
  • Execute Hirsch’s Homestores’ media strategy, aligning with business objectives and brand messaging.
  • Monitor media coverage and compile reports, providing insights and recommendations for improvement.
  • Coordinate and manage PR events, including product launches, store openings, and promotional campaigns.
  • Collaborate with internal teams to ensure consistent messaging and alignment across various communication channels.
  • Advise on strategic communication initiatives, supporting brand reputation and crisis management efforts.
  • Build and nurture relationships with key stakeholders, including community influencers, industry associations, and partners.
  • Stay updated on industry trends, competitor activities, and emerging PR techniques, incorporating them into strategies.

Qualifications and Experience:

  • Proficient in press releases and media relations, with a track record of successful PR campaigns.
  • Strong written and verbal communication skills, with the ability to craft engaging content and deliver compelling messages.
  • Experience in strategic communications, demonstrating an understanding of target audiences and effective communication channels.
  • Excellent attention to detail and organizational skills, ensuring accuracy and timely execution of PR activities.
  • Ability to thrive in a fast-paced environment, managing multiple projects and priorities simultaneously.
  • Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
  • Experience in the retail industry is advantageous.
  • Valid driver’s license and own transport.
  • Self-driven and self-disciplined, with a proactive approach to achieving results.
  • Fluent in English and Afrikaans, both spoken and written communication.

If you meet the criteria outlined above and are seeking a rewarding career in the retail industry, please submit your CV today.

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