Brand Manager (BM)
- Full time
- @Work In South Africa posted 4 weeks ago
- Posted : 1 February 2024 -Accepting applications
Career Level Supervisor / Manager
Experience 3 Years
What we do Other professional services
Qualifications Bachelors Degree
Our client, a leading company in Johannesburg, operates in the consumer goods sector and is dedicated to providing high-quality products to their customers.
With a strong focus on customer satisfaction and brand loyalty, our client aims to bridge the gap between the customer and their brand by leveraging data and insights. They strive to create an exceptional customer experience and cultivate long-term relationships with their valued customers.
Our client is looking for a dynamic Brand Manager (BM) to join their dynamic team. As a Brand Manager, you will play a pivotal role in enhancing the customer experience and fostering customer loyalty. Utilizing data and insights from the customer’s unique perspective, you will be responsible for driving customer retention and switching customers from competitor brands.
You will also map the customer journey, identify intervention opportunities, and develop strategies to meet segmented customer needs. This is an exciting opportunity to contribute to the success of a renowned company and make a significant impact on their brand’s growth. The remuneration package for this position is competitive and includes allowances and other incentives.
Duties and Responsibilities:
- Champion opportunities to consistently improve the overall brand experience.
- Drive customer retention and encourage customers to switch from competitor brands.
- Map the customer journey and identify opportunities to proactively intervene on behalf of the client.
- Guide the team in effectively resolving customer and brand-related issues and queries, handling escalations when necessary.
- Develop listening points in the customer journey, define and segment the customer base.
- Develop strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base, and identify opportunities for continuous improvement.
- Test new strategies for driving customer value and enhancing the brand experience.
- Develop and implement customer experience strategies to ensure consistent brand delivery.
- Review and analyze analytics and data to extract meaningful insights.
- Segment customers and audiences into meaningful groups for targeted marketing efforts.
- Utilize insights from data to make improvements, maintain the feedback loop, and predict future needs and potential issues.
- Foster team alignment and collaboration to deliver on customer experience objectives.
- Ownership and maintenance of the brand blueprint/DNA.
- Execute the customer experience strategy effectively, including defining objectives, developing hypotheses, establishing an execution method, implementing, monitoring, and iterating based on customer experience and response.
- Facilitate the onboarding process for new representative brands.
Qualifications and Experience:
- Possess a 3-year degree in a relevant field (Non-specific, e.g., Medical or Medically related/Sciences/Marketing, etc.).
- Have 3-5 years of experience in managing Consumer brands, preferably within the Fast Moving Consumer Goods (FMCG) industry. Experience in OTX Pharmaceutical brands is advantageous.
- Familiarity with Over the Counter (OTC) brands and marketing experience to Health Care Professionals.
- Strong project management skills with the ability to engage with agencies effectively.
- Proficiency in monitoring performance, diagnosing outliers, and implementing necessary management strategies.
- Excellent communication skills and the ability to engage customers for feedback and market insights.
- Strong problem-solving skills and the ability to develop and execute customer experience (CX) strategies.
- Clinical analytical skills to analyze data and draw meaningful conclusions.
- Familiarity with digital and social media marketing insights.
- Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics.
The successful candidate may be required to travel throughout South Africa for fieldwork, conferences, training, meetings, etc. Some overtime work may be necessary to fulfill the requirements of the role.
If your experience and skills align with the requirements of this role, please submit your updated CV in WORD format, along with a head & shoulders photograph and your current salary details.
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